"Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?"
If you are a small parent run company, I suggest you twitter. Don't get obsessive about it but do tweet when you can.
"Why? Because even basic updates are meaningful to family members, friends, or colleagues—especially when they’re timely."
You can join Twitter here and create an account named after your business. Here are more Twitter basics for small business that you'll find helpful:
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